Video is no longer an “up-and-coming” marketing tactic. More and more brands are realizing the power of video to communicate a story, explain a value proposition, build relationships and drive sales. VidCon 2016 drew more than 25,000 die-hard online video fanatics including creators, publishers and consumers to Anaheim and plans to expand to Europe and Australia in 2017. Live video streaming is taking over.

At OCAMA’s September program, presenters will explore various aspects of video marketing from video content strategy and production to how brands are using live video to connect with audiences and propel engagement.


Program Speakers:

Jim Riley Azunia Tequila
Jim Riley
Founder, CEO Azunia Tequila
Prior to launching Azunia Tequila, Jim spent nearly eight years at Ketel One Vodka as Vice President of PR & Events where he oversaw marketing and communications to ensure that strategies implemented supported the brand’s overall business goals. Jim also honed his business and management skills at In-N-Out Burger and Booth Creek Ski Holdings where he streamlined operational guidelines, developed strategic marketing plans and was responsible for brand management. @jimrileyracing

How To Repurpose Video Content

Mark Ortiz Honda
Mark Ortiz

National Interactive Marketing Manager, American Honda Motor Co.
Mark Ortiz is a digital marketing and social media expert who has been connecting people to brands through storytelling and technology for more than a decade. Mark leads interactive marketing teams for both Honda and Acura, driving strategy and execution of all digital brand-building and demand generation campaigns. Mark is also responsible for all online content and storytelling for the automotive brands with focus on video, social, search marketing, online media planning and much more. @honda

Strategy Behind Video Marketing

Jayson Duncan
Jayson Duncan
Chief Storyteller, Miller Farm Media
Since 2003, Jayson has been helping Fortune 50 companies tell their stories through video. Jayson is also a monthly contributor on the subject of video and video marketing for Maximize Social Business and is the practice leader in visual media at the ENP Institute, a C-Level think tank. @jaysonduncan

How To Create Videos With Your Smartphone

Eric Morley: Video Predictions

HDX Fit Facebook Live
Stu White & Huw Davies

Founders of HDX Fit
Stu White has 15 years experience in the health and fitness arena. Educated at Waikato University in New Zealand, Stu brought his expertise to the states to help people reach their ultimate health and performance goals. From pro athletes to fire fighters, Stu works with many different people to help them reach their fitness goals. Huw Davies has more than 10 years of experience in the fitness industry and specializes in Lifestyle Development. Huw is constantly seeking new ways to reach and engage his audience, as well as trying to automate and systematize the process for efficiency.
At the 9/15 event, Stu & Huw will answer you diet, health and nutrition questions via a Facebook live event! Start thinking of what questions you want answered.


Patty Mitchell
Director of Social Media
Newport Dunes
Patty has worked in the restaurant industry since the age of 17 having worked every position from hostess to GM all before the age of 28. Yearning to get back int the journalism, Patty published a series of travel books titled Best Choices and owned and published the first Travel Host Magazine on Catalina Island and partnered with the first online menu company – The Restaurant Connection. In 2010 Patty launched Culinary Promotions which specializes in social marketing for restaurants and food brands. @culinarypromo