It’s the experience that matters. Whether you call it engagement marketing, event marketing or live marketing, the experience that consumers and fans have with a brand is what compels them to act, the experience is what is remembered.
At OCAMA’s October program, presenters will explore various aspects of experiential marketing including the anatomy of a brand experience and how these experiences are measured.
$30 OCAMA Members
Online ticket sales close midnight 10/25
$45 At-the-door for both members and nonmembers
President & CEO
Freddie Georges Production Group
When Freddie was a girl, her parents would constantly return home to a redecorated house. This passion for design led her to her career start with Design and Production, Inc. where during her first interview when asked, “What are your long term goals?” she immediately responded that she wanted to own her own company. Ten years later Freddie accomplished this goal when she founded Premier Displays and Exhibits, later FG|PG and The Shop@Showready.
FG|PG is a client-focused exhibit design and experiential marketing agency offering full-service capabilities that include award-winning design, creative services, account and project management and turnkey logistics; while The Shop@Showready provides custom fabrication for exhibits, events and environments. Brands that FG|PG has had the pleasure of working with include Facebook, Oculus, AMC, Blizzard, Riot Games, The North Face and many others.
International Marketing Director
Erick has more than 15 years of global sports marketing experience. He started his career at Freestyle Watches, where he led marketing during the international expansion of the brand. Erick moved on to spend eight years as owner of a custom cycling apparel company expanding into 20 countries around the world. He is currently International Marketing Director at Monster Energy.
Wahoo’s Fish Tacos
Wing is iconic to Wahoo’s Fish Taco. He is the co-founder and face of the surf-inspired taco chain that is well known for its tasty fish tacos and banzai bowls, but is also known for being active in the community and present at many action-sports and music events.