Data Science and Marketing…working together to drive business growth

As technology continues to evolve, more and more businesses want to take a data driven approach not only to their marketing, but to their overall business as well.

The explosive growth of what most call “big data” is due to many factors.  According to some, 90% of all available data for analysis has emerged in just the past two decades.

So, who’s using this data and more importantly, how?

Join us on Thursday, June 8th as Angelo Ponzi of Strategic Market Intelligence will lead a panel discussion among practitioners and users of big data. We’ll explore how companies are using data and predictive analytics to make business decisions; explain the function of data science and discuss the pros and cons of setting up a data science program in house versus using an external resource or using DIY programs; how companies can acquire the needed skills if they choose to establish an in-house data science program; and examine how companies are using predictive analytics for business, product, sales, fund raising and other tactical executions.


Angelo Ponzi: Strategic Market Intelligence
VP, Sales and Marketing, Strategic Market Intelligence

Angelo has over 25+ years of business experience in sales, marketing, branding, strategic planning and market. His senior level expertise includes developing and directing comprehensive market/product plans, branding and communications plans and strategic business planning for a variety of business-to-business, financial, consumer, medical, package goods, general retail, restaurants and high-tech clients.  He has led both small and large teams at global, national, regional and start-up companies, as well as worked with products in all stages of their lifecycle, from inception to implementation. Previous positions have been on both the client and advertising agency sides of the business giving him a unique understanding of his client’s business operations, sales, marketing and communications needs.


Dr. Alfred Nigl: Strategic Market Intelligence/UCI Professor
Dr. Nigl has distinguished himself as an applied behavioral researcher and professional statistician and has provided a high level of professional business research services to leading companies in verticals such as technology, professional and business services, telecommunications, software and hardware over the past 20 years. Clients who have benefited from his research and analytical expertise include Microsoft, HP, Verizon, Citrix Systems, Sony and Panasonic among others. Dr. Nigl has particular expertise in database profiling, customer segmentation analysis, regression analysis and predictive modeling, price sensitivity analysis, conjoint analysis and brand power/brand loyalty assessment. He has published 5 books, 7 chapters and over 100 scientific papers and has taught statistics at the graduate level at the University of Wisconsin-Milwaukee, San Diego State University and the Medical College of Wisconsin.


Ash Pahwa, Ph.D
Ash Pahwa, Ph.D., is an educator, author, entrepreneur, and technology visionary with three decades of industry and academic experience. He has founded several successful technology companies during his career. The latest, A+ Web Services (, provides internet marketing and digital analytics services. His complete bio and CV are available at

Dr. Pahwa earned his doctorate in Computer Science from the Illinois Institute of Technology in Chicago. He is listed in Who’s Who in the Frontiers of Science and Technology. He is also a Google Certified Analytics Consultant. His expertise includes search engine optimization, digital analytics, web programming, digital image processing, database management, digital video, and data storage technologies.

In Industry, Dr. Pahwa has worked for General Electric, AT&T Bell Laboratories, Xerox Corporation, and Oracle. He founded CD-Gen, Inc. and DV Studio Technologies, LLC., which introduced successful products for CD-Recording (CDR), MPEG encoding, and videotape-to-DVD archiving. His book, CD-Recordable Bible, has been published in English, Japanese, and German.

In Academia, Dr. Pahwa teaches internet technology courses and conducts webinars in the University of California system. Since 2008, he taught many courses at UC Irvine, UCLA, and UC San Diego.

Jerry Hartanto
Jerry has over 20 years of technology and management consulting experience in business/marketing strategy, operations improvement, product development, and IT.  He is a technologist working in, and with, the lines of businesses, targeting business outcomes and metrics through analytics and fit-for-purpose technologies. He assesses business and operations drivers; defines use cases and process and technology requirements; architects capabilities roadmaps; and drives implementation and benefits realization.

Jerry is vested in advanced analytics (including machine learning and deep learning) and combines it with industry and functional expertise to achieve scalable business outcomes.  He runs an Advanced Analytics Meetup in Southern California for data scientists, lines of businesses, and IT.

Jerry’s previous experience includes Deloitte Consulting, A.T. Kearney, Ingram Micro, British Telecom, and CenturyLink.  He holds an MBA in corporate strategy and marketing from the University of Michigan and an MSEE from Johns Hopkins University.

Stefanos Poulis
Stefanos Poulis is currently heading QubitCrunch LLC, a consulting firm that specializes in the design, analysis, and implementation of machine learning algorithms. He has helped clients in multiple industries, ranging from retail, tech and web, to start-ups and marketing/advertising. Specific projects have included: web scale ranking and recommendation, price and campaign optimization, large scale text analytics and sentiment analysis, recommendation systems, trend forecasting, and natural language processing.

He was previously a graduate mathematics researcher at the UC San Diego Department of Mathematics and is currently a machine learning researcher at the UC San Diego Department of Computer Science and Engineering. He holds a BS in Economics, Operations Research, and Business Administration from the University of Piraeus, a MS in Statistics and a MPhil in Computer Science and Engineering with a specialization in Artificial Intelligence from UC San Diego. He has taught graduate and undergraduate courses in data science, statistics, and algorithms.

His academic research interests include algorithms for human-machine interaction and his work has appeared in conferences in data science, machine learning, statistics and computer science.

Hasan Hboubati MBA, PMP
As a consultant, Hasan focuses on helping companies realize new revenue streams using Business Intelligence. Hasan launched new Analytics division at Rouse Analytics in BeverlyHills and created new revenue stream from existing clients’ data. Clients had dedicatedsecure logins to a customized web portal with embedded Tableau objects to view theircompany specific dashboards. Hasan is a telecommunications professional having built CRM and Billing software to support telephony, entertainment, cable, satellite, and smartenergy clients.

Hasan has a BS degree in Computer Science from the University of Central Florida and an MBA from Webster University with focus on Management of informationsystems. In his 15+ years of IT experience Hasan has taken on leadership and technicalroles that covered all aspect of the SDLC. Hasan is a certified Project Management Professional (PMP) and is very active with the local PMI-OC chapter. Hasan is passionateabout new ideas (like the role of data science in the data-driven enterprise) that will havea significant business and social impacts. Hasan currently works and lives in the Orange County, CA area.

Dinner is provided along with light beverages

Non-Members: $45
Members: $30
Students: $25